Cancer avatars for personalized medicine help researchers find genomic signatures of cancers
Too cute to resist: Do whimsical products make consumers overspend?
Buying a bmw: How do social expectations influence your purchases?
What makes things cool? When breaking rules can boost your cool factor
Brand tourism effect: When do lower status consumers boost luxury brands?
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Shopping online: Why do too many photos confuse consumers?
Failure of the couples gym membership: A self-control paradox?
How touch can trigger our emotions
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