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Alcohol marketers use drinker identity and brand allegiance to entice underage youth
Underage youth are regularly exposed to alcohol marketing. New research has examined associations between alcohol marketing and binge drinking by youth. Results indicate these associations are mediated by drinker identity and brand allegiance, which are actively cultivated by alcohol marketers.
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Very interesting.
I
especially liked the jungle test in the fun tests.
- Dan Bierenga
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All fun and informative tests,
I shared them
with all my friends. Great way to better understand folks.
- Matthew McAvoy |
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