Latest News

Small price differences can make options seem more similar, easing our buying decisions

Some retailers, such as Apple's iTunes, are known for using uniform pricing in an effort to simplify consumers' choices and perhaps increase their tendency to make impulse purchases. But other stores, like supermarkets, often have small price differences across product flavors and brands. As counterintuitive as it might seem, these small price differences may actually make the options seem more similar, easing our decision to buy, according to new research.
View full story

Post your comment.

Name:
Email:
Rating:
Comment:
Verification
 

  • Stereotypes lower math performance in women, but effects go unrecognized

  • For drivers with telescopic lenses, driving experience and training affect road test results

  • Will you ever pay off your student loan?

  • Public Health Responsibility Deal in UK unlikely to be an effective response to alcohol harms

  • Immunotherapy used to reduce memory problems with Alzheimer's disease

  • How the brain 'remembers' pain

  • Calcium channels play a role in neuronal homeostasis, elimination of toxic buildup of proteins

  • Love the cook, love the food: Attraction to comfort food linked to positive social connections

  • Intergenerational transmission of abuse and neglect more complicated than previously believed

  • Researchers identify timeline for HIV replication in the brain

  •