Latest News

Small price differences can make options seem more similar, easing our buying decisions

Some retailers, such as Apple's iTunes, are known for using uniform pricing in an effort to simplify consumers' choices and perhaps increase their tendency to make impulse purchases. But other stores, like supermarkets, often have small price differences across product flavors and brands. As counterintuitive as it might seem, these small price differences may actually make the options seem more similar, easing our decision to buy, according to new research.
View full story

Post your comment.

Name:
Email:
Rating:
Comment:
Verification
 

  • Brain networks 'hyper-connected' in young adults who had depression

  • New treatment for Multiple Sclerosis being investigated

  • How does it feel to be old in different societies?

  • Bedsharing with baby may impair sleep quality

  • This is your brain's blood vessels on drugs

  • Intervention needed for survivors of childhood burns

  • How studying damage to prefrontal lobe has helped unlock the brain's mysteries

  • Breastfeeding study shows need for effective peer counseling programs

  • Socially-assistive robots help kids with autism learn by providing personalized prompts

  • After Great Recession, Americans are unhappy, worried, pessimistic, study finds

  •