Latest News

Small price differences can make options seem more similar, easing our buying decisions

Some retailers, such as Apple's iTunes, are known for using uniform pricing in an effort to simplify consumers' choices and perhaps increase their tendency to make impulse purchases. But other stores, like supermarkets, often have small price differences across product flavors and brands. As counterintuitive as it might seem, these small price differences may actually make the options seem more similar, easing our decision to buy, according to new research.
View full story

Post your comment.


  • Surgical trainees retain information, master skills better when honed beyond proficiency

  • Approach or buzz off: Brain cells in fruit fly hold secret to individual odor preferences

  • Warning labels should be introduced to prevent digital addiction, research suggests

  • Study sheds light on protecting transgender individuals from suicide

  • People with higher 'intellectual arrogance' get better grades

  • Immune gene prevents Parkinson's disease, dementia

  • Dying at home leads to more peace, less grief, but requires wider support

  • Math story time at home bolsters achievement in school

  • Seeing in a new light

  • Smoking, heavy alcohol use are associated with epigenetic signs of aging