Latest News

Small price differences can make options seem more similar, easing our buying decisions

Some retailers, such as Apple's iTunes, are known for using uniform pricing in an effort to simplify consumers' choices and perhaps increase their tendency to make impulse purchases. But other stores, like supermarkets, often have small price differences across product flavors and brands. As counterintuitive as it might seem, these small price differences may actually make the options seem more similar, easing our decision to buy, according to new research.
View full story

Post your comment.

Name:
Email:
Rating:
Comment:
Verification
 

  • Older and younger adults surf different brain waves

  • Persistent ADHD associated with overly critical parents

  • Using medical marijuana to stop seizures in kids

  • Millennials say one thing but do another when choosing chocolate

  • New device to get people with paralysis back on their feet

  • Research finds no easy answers to use of drug screening for pain patients

  • Brain scars in multiple sclerosis patients reveal possible cause of taste problems

  • Wbp2 is a novel deafness gene

  • New wireless sleeve to help people recover arm use after stroke

  • Wirelessly supplying power to brain

  •