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Synesthesia traced to colors of kids magnetic letters: Learning and memory may play central role

People with color-grapheme synesthesia experience color when viewing written letters or numerals, usually with a particular color evoked by each grapheme (i.e., the letter 'A' evokes the color red). In a new study, researchers present data from 11 color grapheme synesthetes who had startlingly similar color-letter pairings that were traceable to childhood toys containing magnetic colored letters.
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