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'When in Rome': Monkeys found to conform to social norms

The human tendency to adopt the behavior of others when on their home territory has been found in non-human primates. Researchers observed 'striking' fickleness in male monkeys, when it comes to copying the behavior of others in new groups. The study has been hailed by leading primate experts as rare experimental proof of 'cultural transmission' in wild primates to date.
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