Latest News

Brain sets prices with emotional value

You might be falling in love with that new car, but you probably wouldn't pay as much for it if you could resist the feeling. Researchers who study how the brain values things -- a field called neuroeconomics -- have found that your feelings about something and the value you put on it are calculated similarly in a specific area of the brain.
View full story

Post your comment.

Name:
Email:
Rating:
Comment:
Verification
 

  • No 'bird brains'? Crows exhibit advanced relational thinking, study suggests

  • In one aspect of vision, computers catch up to primate brain

  • A clear, molecular view of how human color vision evolved

  • A Facebook application knows if you are having a bad day and tells your teacher

  • Personalized advertising attracts more attention and makes contents of ads easier to remember

  • Lost memories might be able to be restored, suggests research into marine snail

  • Family criticizing your weight? You might add more pounds

  • Early exposure to antidepressants affects adult anxiety, serotonin transmission

  • Cocaine, amphetamine users more likely to take their own lives

  • New technology advances eye tracking as biomarker for brain function, recovery from brain injury

  •