Latest News

Popcorn at the movies: Oral interference sabotages advertising effects

Advertising uses repetition to increase consumers? preference for brands. Initially, novel brands gain in popularity due to repetition, which increases the likelihood that consumers later buy the brands. Particularly for novel brands, excessive exposure and repetition is necessary to establish the brand name in the first place.
View full story

Post your comment.

Name:
Email:
Rating:
Comment:
Verification
 

  • Genes may not be to blame for link between migraine, heart disease

  • Enzyme provides built-in protection against atherosclerosis

  • Sexual harassment at work not just men against women

  • Doing good deeds helps socially anxious people relax

  • Mass killings, school shootings are contagious

  • New drug for neuroblastoma shows promise in phase I study

  • Decoding the statistical language of the brain

  • The public's political views are strongly linked to attitudes on environmental issues

  • Simple classroom measures may reduce the impact of ADHD

  • How the human brain might reconstruct past events

  •