Latest News

Popcorn at the movies: Oral interference sabotages advertising effects

Advertising uses repetition to increase consumers? preference for brands. Initially, novel brands gain in popularity due to repetition, which increases the likelihood that consumers later buy the brands. Particularly for novel brands, excessive exposure and repetition is necessary to establish the brand name in the first place.
View full story

Post your comment.

Name:
Email:
Rating:
Comment:
Verification
 

  • E-cigarettes significantly reduce tobacco cravings, study suggests

  • Coping strategies therapy significantly improves dementia carers' mental health, quality of life

  • Fathers' engagement with baby depends on mother

  • Unstable child care can affect children by age four

  • Self-regulation intervention boosts school readiness of at-risk children, study shows

  • Rejecting unsuitable suitors is easier said than done

  • Reported opioid abuse in pregnant women more than doubles in 14 years

  • Computerized cognitive training has modest benefits for cognitively healthy older adults

  • Gamification for behavior change: What is it and how is it useful?

  • Spatial memory: Orientation study suggests that a visual image of the intermediate spatial environment exists in brain

  •