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Influence of pro-smoking media messages lasts 7 days, study finds

A first-of-its-kind study finds that an exposure to a single pro-smoking media message increases college-aged students' risk of using tobacco for seven days. The project is the first to attempt to quantify the persistence that cigarette advertising and other pro-smoking media messages have on consumers and has implications for policies that limit tobacco advertising and other efforts aimed at curbing youth tobacco use.
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