Are you big pharma's new target market?
New research shows that big pharma has embraced "brand personality," a marketing strategy traditionally employed by consumer-focused companies like Apple, Coca-Cola and Harley-Davidson.
View full story
Post your comment.
Scientific literature overstates psychotherapy's effectiveness in treating depression
Glutamate: Essential food for the brain
Brain chemical aids tic control in Tourette Syndrome, say researchers
New study removes cancer doubt for multiple sclerosis drug
Online e-cigarette vendors engage customers using popular internet tools
What types of video games improve brain function?
Players object to extreme physique of video game characters
An accessible approach to making a mini-brain
Screening for mental health issues in a pediatric emergency department
Five new genetic variants linked to brain cancer