The way a room is lit can affect the way you make decisions
The next time you want to turn down the emotional intensity before making an important decision, you may want to dim the lights first. A new study shows that human emotion, whether positive or negative, is felt more intensely under bright light. under bright lights emotions are felt more intensely. In the brighter room participants wanted spicier chicken wing sauce, thought the fictional character was more aggressive, found the women more attractive, felt better about positive words and worse about negative words, and drank more of the "favorable" juice and less of the "unfavorable" juice.
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