Latest News

Patient requests for specific drugs have major impact on prescribing, reports study

Patient requests for specific medications -? including requests for brand-name drugs spurred by direct-to-consumer (DTC) advertising -? have a substantial impact on doctors' prescribing decisions, suggests a study. "A patient request for a specific medication dramatically increases the rate at which physician s prescribe that medication," according to the lead researcher. "These results highlight potential negative impacts of DTC advertising and other forms of activation in medication requests."
View full story

Post your comment.

Name:
Email:
Rating:
Comment:
Verification
 

  • Universal helmet laws reduce traumatic brain injuries in young motorcyclists, according to trauma surgeons

  • Potential treatment target for cocaine addiction identified by study

  • New discovery could lead to more targeted head and neck cancer therapies

  • New molecule sneaks medicines across blood-brain barrier

  • One hormone, Two roles: Sugars differentiate seasonality, metabolism

  • For stroke patients, hospital bed position is delicate balancing act

  • Novel tinnitus therapy helps patients cope with phantom noise

  • People change their moral values to benefit themselves over others

  • Digital Therapist: Computer program analyzes speech, mental health

  • High prevalence of vitamin D deficiency across the board in neuromuscular disease

  •