Latest News

Fast food giants' ads for healthier kids meals don't send the right message

Children who viewed TV ads for Kids Meals were commonly unable to recall milk or apples, items added to make the meals healthier. Instead many kids thought apples were french fries. Researchers found that one-half to one-third of children did not identify milk when shown McDonald's and Burger King children's advertising images depicting that product. Sliced apples in Burger King's ads were identified as apples by only 10 percent of young viewers; instead most reported they were french fries.
View full story

Post your comment.

Name:
Email:
Rating:
Comment:
Verification
 

  • Massive study reports challenges in reproducing published psychology findings

  • Four-day school week can improve academic performance, study finds

  • Cannabis and the brain

  • Awareness of memory loss may decline two-three years before dementia onset

  • 'Brainbow' reveals surprising data about visual connections in brain

  • To get girls more interested in computer science, make classrooms less 'geeky'

  • About 10 percent of mothers experienced depression two years after Hurricane Katrina

  • Alzheimer?s disease thought to be accelerated by an abnormal build-up of fat in the brain

  • Parkinson?s disease brain cells at risk of burnout, like an overheating motor

  • Creative and neurotic: Is neuroticism fueled by overthinking?

  •