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Eyes in the cereal aisle: How Cap'n Crunch's gaze is influencing your purchasing

Consumers are 16 percent more likely to trust a brand of cereal when the characters on the boxes on the supermarket shelves look them straight in the eye. Not surprisingly, the study also found that the gaze of characters on children?s cereal boxes is at a downward, 9.6-degree angle, while characters on adult cereal boxes look almost straight ahead.
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