Snobby staff can boost luxury retail sales
When it comes to luxury brands, the ruder the sales staff the better the sales, according to new research. The study reveals that consumers who get the brush-off at a high-end retailer can become more willing to purchase and wear pricey togs. "It appears that snobbiness might actually be a qualification worth considering for luxury brands like Louis Vuitton or Gucci," says one marketing professor. "Our research indicates they can end up having a similar effect to an 'in-group' in high school that others aspire to join."
View full story