Latest News

Snobby staff can boost luxury retail sales

When it comes to luxury brands, the ruder the sales staff the better the sales, according to new research. The study reveals that consumers who get the brush-off at a high-end retailer can become more willing to purchase and wear pricey togs. "It appears that snobbiness might actually be a qualification worth considering for luxury brands like Louis Vuitton or Gucci," says one marketing professor. "Our research indicates they can end up having a similar effect to an 'in-group' in high school that others aspire to join."
View full story

Post your comment.

Name:
Email:
Rating:
Comment:
Verification
 

  • Don't get hacked! Research shows how much we ignore online warnings

  • Tapeworm found living inside a patient's brain: Worm removed and sequenced

  • E-cigarettes significantly reduce tobacco cravings, study suggests

  • Coping strategies therapy significantly improves dementia carers' mental health, quality of life

  • Fathers' engagement with baby depends on mother

  • Unstable child care can affect children by age four

  • Self-regulation intervention boosts school readiness of at-risk children, study shows

  • Rejecting unsuitable suitors is easier said than done

  • Reported opioid abuse in pregnant women more than doubles in 14 years

  • Computerized cognitive training has modest benefits for cognitively healthy older adults

  •