Latest News

Snobby staff can boost luxury retail sales

When it comes to luxury brands, the ruder the sales staff the better the sales, according to new research. The study reveals that consumers who get the brush-off at a high-end retailer can become more willing to purchase and wear pricey togs. "It appears that snobbiness might actually be a qualification worth considering for luxury brands like Louis Vuitton or Gucci," says one marketing professor. "Our research indicates they can end up having a similar effect to an 'in-group' in high school that others aspire to join."
View full story

Post your comment.


  • Scientific literature overstates psychotherapy's effectiveness in treating depression

  • Glutamate: Essential food for the brain

  • Brain chemical aids tic control in Tourette Syndrome, say researchers

  • New study removes cancer doubt for multiple sclerosis drug

  • Online e-cigarette vendors engage customers using popular internet tools

  • What types of video games improve brain function?

  • Players object to extreme physique of video game characters

  • An accessible approach to making a mini-brain

  • Screening for mental health issues in a pediatric emergency department

  • Five new genetic variants linked to brain cancer