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Anger motivates volunteers as much as sympathy

Anger can be just as effective at motivating people to volunteer as sympathy. "Although there are many reasons why individuals help, empathy is prominent. Empathy occurs when an individual has a similar response to a suffering person and this is usually sadness. Empathic sadness motivates a person to help in order to alleviate the other person's suffering and to alleviate one's own discomfort," one of the authors said.
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