Latest News

'Bottom-dollar effect' influences consumer satisfaction with products, study finds

Consumers experience significant differences in satisfaction based solely on budget status or financial condition at the time of purchase, research concludes. While the relationship between the pain of spending and satisfaction with the purchase has been tested in other ways, this research is the first to empirically link budgets, spending pain and satisfaction, as participants purchased, consumed and evaluated actual products.
View full story

Post your comment.

Name:
Email:
Rating:
Comment:
Verification
 

  • Women veterans younger, more depressed when referred for heart test

  • Calling the shots: Brain's decision-making structure

  • Dying in front of the camera: What are the impacts?

  • Teenagers aren't swayed by celebrity culture as a route to success

  • Suicide rates rising for older US adults

  • Patients with mental illness less likely to receive diet, exercise advice

  • Many transplant surgeons in U.S. suffer burnout, research suggests

  • Role of specialized protein affirmed in assuring normal cell development

  • People with disabilities experience unrecognized health disparities, new research shows

  • Strong connection between violence, mental illness in Guatemala during civil war lessens in postwar period

  •