Latest News

How movies may make you drink more

Alcohol use is often portrayed positively or even glamorized in movies. A new study looks at how alcohol portrayals in movies may affect viewers. Both positive and negative portrayals can contribute to viewers' emotional involvement in, attitude toward, and evaluation of the movie. "Product placement is more subtle than general ads, occurring when a company pays movie makers to portray its brand in a movie. Strategies to embed advertisements in a movie context with appealing actors -- and without viewers' conscious processing of the intentions of the message -- might be even more powerful than general advertising strategies since the message is not perceived as advertising," researchers noted.
View full story

Post your comment.

Name:
Email:
Rating:
Comment:
Verification
 

  • Abnormal brain rhythms tied to problems with thinking in schizophrenia

  • Neuropathy: Relief for diabetics with painful condition

  • Exposure to endocrine disruptors during pregnancy affects the brain two generations later, rat study shows

  • Autistic features linked to prenatal exposure to commonly found fire retardants, phthalates

  • Seven strategies to advance women in science

  • Mutation in APC2 gene causes Sotos features

  • From chick to bedside: Removing the Wnt barrier

  • Drug to control appetite could also fight anxiety

  • Oxytocin nasal spray causes men to eat fewer calories

  • Human brains age less than previously thought

  •