Latest News

How movies may make you drink more

Alcohol use is often portrayed positively or even glamorized in movies. A new study looks at how alcohol portrayals in movies may affect viewers. Both positive and negative portrayals can contribute to viewers' emotional involvement in, attitude toward, and evaluation of the movie. "Product placement is more subtle than general ads, occurring when a company pays movie makers to portray its brand in a movie. Strategies to embed advertisements in a movie context with appealing actors -- and without viewers' conscious processing of the intentions of the message -- might be even more powerful than general advertising strategies since the message is not perceived as advertising," researchers noted.
View full story

Post your comment.

Name:
Email:
Rating:
Comment:
Verification
 

  • Baby cries show evidence of cocaine exposure during pregnancy

  • Bipolar disorder discovery at the nano level

  • Alternate approach to traditional CPR saves lives

  • Teenage self-harm linked to problems in later life

  • Unsteady on your feet? Little touches could make all the difference

  • Genes exhibit different behaviours in different stages of development

  • Susceptibility for relapsing major depressive disorder can be calculated

  • Clinical trial could change standard treatment for stroke

  • Criminologists try to solve murder mystery: Who will become a killer?

  • Association between air toxics, childhood autism

  •