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Hedonistic motives may drive people to drink alcohol, energy drinks together

Mixing alcohol with energy drinks (A+ED) continues to grow in popularity. A new study looks at motivations for both alcohol and A+ED consumption. Results show that hedonistic motives related to sensation and pleasure ideals were highly implicated. "'Hedonism' is a commonly used term in the alcohol field which, in this case, refers to people who are trying to increase pleasure and enjoyment, as opposed to other motivations for drinking such as taste, energy, sociability, or to increase or decrease intoxication," the researchers noted.
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