Latest News

Why retailers need to pay attention to the smell of their stores

Retail stores overflowing with merchandise can make consumers feel claustrophobic rather than ready to spend. But the recent move towards open, minimally stocked spaces can leave them feeling just as anxious. The solution to this shopping conundrum may be smell, as new research shows. "Our study shows that retailers need to carefully consider how they pair shopping space and ambient scent in order to decrease consumers' anxiety levels and improve their shopping experience," says a co-author.
View full story

Post your comment.


  • Scientific literature overstates psychotherapy's effectiveness in treating depression

  • Glutamate: Essential food for the brain

  • Brain chemical aids tic control in Tourette Syndrome, say researchers

  • New study removes cancer doubt for multiple sclerosis drug

  • Online e-cigarette vendors engage customers using popular internet tools

  • What types of video games improve brain function?

  • Players object to extreme physique of video game characters

  • An accessible approach to making a mini-brain

  • Screening for mental health issues in a pediatric emergency department

  • Five new genetic variants linked to brain cancer