Latest News

Why retailers need to pay attention to the smell of their stores

Retail stores overflowing with merchandise can make consumers feel claustrophobic rather than ready to spend. But the recent move towards open, minimally stocked spaces can leave them feeling just as anxious. The solution to this shopping conundrum may be smell, as new research shows. "Our study shows that retailers need to carefully consider how they pair shopping space and ambient scent in order to decrease consumers' anxiety levels and improve their shopping experience," says a co-author.
View full story

Post your comment.

Name:
Email:
Rating:
Comment:
Verification
 

  • Consumer loyalty driven by aesthetics over functionality

  • When pursuing goals, people give more weight to progress than setbacks

  • Herd mentality: Are we programmed to make bad decisions?

  • Growing shortage of stroke specialists seen in U.S.

  • Electronic cigarettes facilitate smoking cessation, new evidence shows

  • Severely mentally ill criminals: who goes to prison and who goes to psych institutions?

  • Bugs life: The nerve cells that make locusts ?gang up?

  • Firearm violence trends in the 21st century

  • Personality outsmarts intelligence at school: Conscientiousness and openness key to learning

  • Women are more empathetic toward their partner than men

  •