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'Cool' factor separates e-cigarettes from nicotine inhalers, study finds

Why are e-cigarettes so popular among Americans who want to quit smoking, even though so little is known about their safety or effectiveness? The answer lies in their marketing -- they are simply 'cooler' than nicotine inhalers. "E-cigarettes have the potential to be important nicotine delivery products because of their high acceptance and perceived benefit, but more data are needed to evaluate their actual efficacy and safety," emphasized the lead researcher.
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