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Health policy researchers lack confidence in social media for communicating scientific evidence

Though Twitter boats 645 million users across the world, only 14 percent of health policy researchers reported using Twitter ? and approximately 20 percent used blogs and Facebook ? to communicate their research findings over the past year, according to a new study. In contrast, sixty-five percent used traditional media channels, such as press releases or media interviews. While participants believed that social media can be an effective way to communicate research findings, many lacked the confidence to use it and felt their academic peers and institutions did not value it or respect it as much as traditional media and direct contact with policy makers.
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