Movies with gory, disgusting scenes more likely to capture, engage audience
People exposed to core disgusts (blood, guts, body products) showed higher levels of attention the more disgusting the content grew, even though they had negative reactions to the content. The findings suggested that socio-moral disgust-eliciting content elicited a slower response, characterized by one of initial attention and increasing negativity and arousal, and was remembered better before, at and after the onset of disgust. Both core disgusts saw more of an immediate negativity and defensive response.
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