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Flavor trumps health for blueberry buying, study shows

Blueberries get lots of media attention for their antioxidant benefits, but a new study shows 60 percent of blueberry purchasers buy the fruit for its flavor, while 39 percent do so for psychological reasons. By ?psychological,? researchers mean those consumers may buy blueberries because they believe the fruit, which contains antioxidants, provides health benefits.
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