Latest News

Flavor trumps health for blueberry buying, study shows

Blueberries get lots of media attention for their antioxidant benefits, but a new study shows 60 percent of blueberry purchasers buy the fruit for its flavor, while 39 percent do so for psychological reasons. By ?psychological,? researchers mean those consumers may buy blueberries because they believe the fruit, which contains antioxidants, provides health benefits.
View full story

Post your comment.

Name:
Email:
Rating:
Comment:
Verification
 

  • How to stop a stroke in its tracks

  • Significant increase in major depression reported during recent recession

  • Discovery may open door for treating fragile X carriers

  • Fat tissue controls brain's response to food scarcity, helping regulate optimal amount of body fat for brain function

  • Risk perception: Social exchange can amplify subjective fears

  • Psychology of the appeal of being anti-GMO

  • New light shed on brain's source of power

  • We think better on our feet, literally

  • Inclusive classrooms don't necessarily increase friendships for children with disabilities

  • New insight into how brain makes memories

  •