Latest News

Flavor trumps health for blueberry buying, study shows

Blueberries get lots of media attention for their antioxidant benefits, but a new study shows 60 percent of blueberry purchasers buy the fruit for its flavor, while 39 percent do so for psychological reasons. By ?psychological,? researchers mean those consumers may buy blueberries because they believe the fruit, which contains antioxidants, provides health benefits.
View full story

Post your comment.

Name:
Email:
Rating:
Comment:
Verification
 

  • Using Twitter to probe political polarization

  • Wobbly no more: Work on analogical processing helps children learn key engineering principle

  • How are ordinary consumers transforming the fashion business?

  • When are consumers more likely to rely on feelings to make decisions?

  • Saving money: Do consumers spend less if they think about the future?

  • Cultivating timeflow: Can consumers shape how they experience time?

  • Scientists one step closer to finding how to repair damaged nerve cells

  • Chronic loneliness in older adults leads to more doctors' office visits, study finds

  • Do consumers think products are better when companies donate to charity?

  • A matter of taste: When do products benefit from mixed reviews?

  •