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On Twitter, e-cigarette ads spread like secondhand smoke

Are 500 retweets the modern equivalent of 'everyone's doing it' when it comes to e-cigarette marketing? While the Food and Drug Administration has proposed a ban on the sales of e-cigarettes to people under 18, as we are beginning to understand the health effects of the substitute to smoking, a recent study suggests that e-cigarette marketing on social media is about as containable as secondhand smoke.
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